Here's to
the Health Conscious

They are the people who take
responsibility for their health.

We believe in celebrating the Health Conscious, rather than harassing those yet to begin their journey.

Our mission is to improve the world's health by finding and celebrating these people.

We have developed and validated
a Health IQ test to do just this.
250,000 have already taken it
and soon you can too.

Coming soon to the US App Store.

Our Journey

Every member of our founding team has been profoundly affected by health issues.

The day after he sold his last company to Google, our CEO had a massive chest pain while running a 10K that landed him in the ER; his father had his first heart attack in his 40s, and recently his diabetic father-in-law found out he needed a quadruple bypass. One of our founders was a skinny guy who discovered he was pre-diabetic; another was born with PKU, a rare condition that left him unable to properly break down an important amino acid. Three of our founders transformed their metabolic health by losing 35 to 50 pounds each and keeping it off, which lowered their cholesterol from over 200 to under 130 (without statins); another founder overcame childhood asthma to compete in triathlons.

Munjal Shah
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Munjal Shah

What brought me here

My dad had his first heart attack in his 40's and has subsequently had five stents put in. A few years ago, I realized that I was also at risk because of my poor diet and exercise choices. The day after I sold my last company I had a massive chest pain during a 10K race.

Even though it was not a heart attack, it forced me to start taking my health more seriously. Because of the support of my family and friends, I changed my health destiny. I am a serial entrepreneur who loves to build, and help others build, new companies. It seems the next mission in my life, to improve the world's health, had found me that day during the race.

What I've done before

I was co-founder & CEO of Like.com (sold to Google), co-founder & CEO of Andale (eventually sold to Alibaba). I am on the foundation board of El Camino Hospital because their South Asian Heart Center has been pivotal in my life. I also advise & invest a number of startups including: Rocketfuel (NASDAQ: Fuel), Meebo (sold to Google), Pubmatic, Aupytma (sold to Oracle), MesmoTV (sold to GSN), Kabam, TaskRabbit, Nurep, InterAxon (Muse), Amara Health Refresh.app, Swell.app, and more...I have a Masters in Computer Science from Stanford and a Bachelors from UCSD.
Gaurav Suri
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Gaurav Suri

What brought me here

When I turned 40 my doctor informed me at my routine physical that my cholesterol was high and my blood sugar was at a near diabetic level. I had not lost the weight he had been harassing me about for years, so he prescribed statins. As benign as statins seemed to be, at 40 I was not ready to be on a life long medication. So I decided to try to make sustained lifestyle changes, lose weight and bring my metabolic markers in line. 5 years later these changes have been accelerating and have become addictive. Last year I started strength training, which has been particularly challenging given my migraines, but I have been able to gradually increase the intensity.

What I've done before

I have been the business lead at many successful start-ups, most recently Like.com (sold to Google), NexTag (acquired by Providence Equity Partners) as well as building new businesses for media companies like Google, Comcast and America Online. I have an MBA from Harvard and a Bachelors from Wharton.
Mark Brenneman
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Mark Brenneman

What brought me here

I was born with a metabolic disorder called PKU. This meant that growing up, I could never eat hamburgers, hot dogs, ice cream, cake, or anything high in protein. My mom and my nutritionist made sure I was surrounded by healthy PKU food so I could have a normal childhood. They also taught me about the science of PKU and connected me with the PKU community, where I have helped many PKU families.

What I've done before

I was a co-founder at Pico, a StartX-incubated company, a semi-finalist on Startupbus, a marketing manager at Skydeck, and have been designing delightful products since graduating from Stanford with a Masters in Electrical Engineering, I also have a Bachelor's in Engineering from Harvey Mudd College.
Vishal Parikh
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Vishal Parikh

What brought me here

I have always been thin and I am a vegetarian. I used to think that this basically gave me a free pass and that I was healthy, but that turned out not to be true. I would eat tons of sweets daily and not a very balanced diet. As a result, I discovered that at the age of 28, my blood sugar bordered on pre-diabetic. This was particularly concerning as I have diabetes on both sides of my family. Through carefully moderating my food and exercising religiously, I was able to bring my blood sugar down and avoid a difficult future.

What I've done before

I was a co-founder at Pico (a mobile app), and I’ve developed software in several fields from robotics, to electric vehicles, to microprocessors. I dropped out of the PhD program at Stanford after earning a Masters in Electrical Engineering and have a Bachelors in Electrical & Computer Engineering from University of Texas.

Our Investors & Advisors

Isaac Kohane
Professor of Bioinformatics
Harvard Medical School
Stanley Lapidus
SynapDX, Helicos, Exact
Biosciences, etc.
Neil Gesundheit
Professor of Endocrinology
and Associate Dean
Stanford Medical School
Martin Abrahamson
Senior Vice President for Medical Affairs
Joslin Center for Diabetes
Harvard Medical School

Join us

A deep understanding and passion for health is important to us.

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